Crafting Visual Stories
We know our type. We know your type.
Not My Type Design helps brands and creative teams turn complex ideas into clear, visually refined communication. The work is grounded in typography, identity development, systems thinking, and accurate production—bringing together creativity, precision, and real-world execution.
Our Strengths
identity development, typographic refinement, custom typeface design, and complex design systems that give creative teams more room to do strong work.
CJ DeWaal's Background
includes corporate branding, editorial assets, brand guideline development, and visual systems created for high-profile organizations.
1998 – 2026
Featured Projects
Services
Typography Design
Custom typography and typographic refinement that strengthen brand voice, improve clarity, and create lasting visual impact.
Branding & Identity
Identity systems, logos, brand guidelines, and visual assets designed to create consistency, recognition, and flexibility across touchpoints.
Print Design
Annual reports, editorial materials, brochures, presentations, and other print assets built with precision and production in mind.
Digital Design
Digital graphics, visual assets, and brand communications designed for clarity, consistency, and strong execution across platforms.
Explore Our Diverse Portfolio
Design Portfolio
Discover New Perspectives
Resources for Designers
Welcome to our resource hub, where we provide valuable tools and insights for designers. Whether you’re looking to expand your typography knowledge, find the latest design tools, or explore in-depth tutorials, we’ve got you covered. Dive into our carefully curated resources and elevate your design skills with Not My Type Design.
Artmatic. Great concepting software for images, motion graphics, video effects, sounds, and 3D worlds.
A complete guide to iconography.
What Our Clients Say
CJ is a design master. We’ve collaborated on several projects, and he’s always exceptional at showcasing big brands like Nike in a fresh, innovative way. CJ tackles big projects, producing great work on time and on budget.
Dave Waite
Owner & Creative Director, Zookeeper.com
The team at Not My Type Design exceeded our expectations with their innovative design approach. Their attention to detail and creativity are unmatched.
John Smith
Marketing Director, Tech Innovators
CJ is a good designer and technically adept. Really good at solving tricky design problems.
MC
Creative Director
We are thrilled with the custom typeface created by Not My Type Design. It perfectly captures the essence of our brand and sets us apart from the competition.
Michael Brown
Creative Director, Fashion Forward
Get in Touch
Address
5900 Balcones Drive, Suite #20372
Austin TX 78731-4298
Phone
(956) 327-5419
Your Questions Answered
We’ve compiled a list of frequently asked questions to help you understand our services better.
What services do you offer?
Not My Type Design specializes in typography, branding and identity, print and digital design, brand systems, and custom type development.
How much do your services cost?
Pricing depends on the scope, complexity, and timeline of the project. Reach out to discuss the work and request a tailored estimate.
What is your typical project timeline?
Timelines vary by project, but most engagements are scoped based on complexity, approvals, and production needs.
How do I start a project?
Get in touch by email or phone to discuss the project, goals, and timeline. From there, the next step is defining scope and fit.
Do you create custom typefaces?
Yes. Custom type and typographic refinement are part of the studio’s capabilities, depending on project goals and scope.
Do you offer revisions?
Yes. Revision rounds are defined by the project scope so the work can move efficiently while allowing for refinement.
Privacy Policy
Your Privacy Matters
At Not My Type Design, LLC, we prioritize your privacy and are committed to protecting your personal information. This policy outlines how we collect, use, and safeguard your data. We use cookies to enhance your browsing experience and gather analytics data. You have the right to access, update, or delete your personal information at any time. For more details, please read our comprehensive privacy policy.
Let’s create something extraordinary together.
Take the next step in elevating your brand with Not My Type Design, LLC. Whether you’re looking to revamp your typography, create a stunning brand identity, or create exceptional visual assets, we’re here to help. Contact us today to start your design journey or to see our latest projects.